06 February 2012

Chrysler's Patriotic Super Bowl Ad

Sure, this year's Super Bowl ads gave us stripping M&Ms, a return of the Soup Nazi and Jillian Micheals' bedroom eyes, but for my money it was Chrysler's "It's Halftime in America" that stole the night.

Chrysler's spot was filled with inspirational zeal and Clint Eastwood. What's not to love? The message: things have been rough of late for America, but the game isn't over yet. "Yeah, it's halftime, America, and our second half is about to begin."

Now, I love the positive references to the D in the ad (that's "The D" as in "Detroit" for those of you distant from the Motor City) but it's the commercial's message of hope through effort that will keep it in my mind long after the rest of the night's funny pitches are long forgotten . . . well, except maybe Jillian Michaels.

Here is the full Chrysler add courtesy of YouTube.